Privacy Policy

Infinity des Lumières is a website run by Infinity Digital Art Museum LLC, which is a limited liability company incorporated in the Emirate of Dubai, United Arab Emirates (Infinity des Lumières, we, us or our).

We value all our customers, visitors and supports and are committed to adopting the highest standards when it comes to how we collect, use and protect your personal information, and have accordingly developed this privacy policy (the Policy).

This Policy describes how Infinity des Lumières collects, processes uses and discloses your personal information as a data controller, when you contact us, we contact you, you purchase any tickets, visit an exhibition, purchasing merchandise or products or other services from us, enter into a competition, use our free Wi-Fi (if applicable) and / or use or interact with our platforms, including our website (the Services).

WHAT THIS POLICY COVERS

This Policy:

• Sets out the types of personal information we collect;
• Explains how and why we collect and use your personal information;
• Explains when and why we may share personal information within Infinity des Lumières and with other organizations, including any affiliated companies;;
• Explains how we protect the personal information we collect; and
• Explains the rights you have in relation to your personal information.

This Policy applies if you use our Services or if you access or use our website or contact us or we contact you about our Services.

PERSONAL INFORMATION WE COLLECT FROM YOU

When you register for our services, we may collect:

• Your personal details, including your name & surname, country of residence, email address(es), phone number(s), date of birth, Title Mr. or Ms.;r
• Information about your online purchases and behaviour (for example: what, when, where you ordered/bought and how you paid); and
• Your interests, preferences, income, and other profiling information.

When you use our website to buy tickets online with us, we may collect:

• Transaction information, including in addition to your personal information, the in-store and online purchases you earn points for and how you use your points, coupons, and vouchers within our subsidiaries or with other partners.

When you browse our website, or connect to Wi-Fi networks we provide, we may collect:

• Information about devices you have used to access our Services (including the make, model and operating system, IP address, browser type and mobile device identifiers); and

• Information about your precise geolocation.

When you contact us or we contact you or you take part in promotions, competitions, surveys or questionnaires about our Services, we may collect:

• In addition to your personal details, any personal information you provide about yourself;
• Usage information including details of emails and other digital communications we send to you such as information about the emails you open and links in them that you click on; and
• Your feedback and contributions to customer surveys and questionnaires.

Other sources of personal information

We may also use personal information from other sources, such as specialist companies that supply information, online media channels, our partners and public registers. We may collect the following types of personal information about you from other sources: contact details, credit history, purchases, interests, preferences, or other types of publicly available information. This other personal information helps us to:

• Review and improve the accuracy of the data we hold; and
• Improve and measure the effectiveness of our marketing communications, including online advertising.

We may be required by law to collect personal information about you or as a consequence of any contractual relationship we have with you.

If you choose not to provide your personal information to be used in accordance with this Policy, you will still be able to visit our website but you may not be able to access certain Services, and in some cases we may not be able to fulfil a service you request.

We do not collect any Special Categories of personal information about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

WHY AND HOW WE USE YOUR PERSONAL INFORMATION

We will only use your personal information in accordance with all applicable laws. Most commonly, we will use your personal information for the following lawful reasons:

• To perform the contract we are about to enter into or have entered into with you;

• For our legitimate interests or those of a third party; and

• To comply with a legal obligation

Generally, we do not rely on consent as a legal basis for processing your personal information although we will need your consent before sending any direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Make our Services available to you

We use your personal information to provide any of the Services you have requested.

This is so we can provide the services to you in line with our contractual obligations to you.

Personalize your experience

We may use your personal information to personalize the marketing messages we send to you and to make them more relevant and interesting, provided always that you have consented to receive our marketing information. We may use your personal information for this purpose in the following ways:

• Using your online browsing behaviour as well as your in-store and online purchases to help us better understand you as a customer and provide you with personalized offers and Services;
• Providing you with relevant marketing communications (including by email, post, telephone, SMS, or online advertising), relating our Services we offer, and those of our suppliers and partners. As part of this, online advertising may be displayed on our website and on other organizations’ websites and online media channels. We may also measure the effectiveness of our marketing communications and those of our suppliers and partners; and
• To help us better understand you and provide you with services and marketing communications, that are relevant to your interests, we combine personal information we collect when you make purchases in-store with personal information collected from our websites and other sources including the different subsidiaries under in collaboration with InfinityArt.

Contact and interact with you

We may use your personal information when we communicate with you, in order to:

• Contact you about our Services, for example by phone, email or post or by responding to social media posts that you have directed at us;
• Manage and competitions you take part in, including those we run with our suppliers and partners; and
• Invite you to take part in and for us to manage customer surveys, questionnaires and other market research activities carried out by InfinityArt and by other organizations on our behalf once you have visited the museum. We may ask you to provide your feedback by e-mail once you have visited the museum and/or we may ask you to fill in a questionnaire while you are in our premises.

We will contact you in these instances on the basis that it is in our legitimate business to provide you with appropriate responses and provide you with information about our Services.

Manage and improve our day-to-day operations

We analyze information about how you use our services to:

• Manage and improve our website
• Help to develop and improve our product range, services, stores, information technology systems, know-how and the way we communicate with you;
• Detect and prevent fraud or other crime.

We carry out these activities on the basis that it is in our legitimate business interests to use the information provided to us for this purpose, so we can understand any issues with our Services and improve them.

MARKETING COMMUNICATIONS

All marketing communications we send to you will provide you with a way to withdraw your consent to future marketing. If you no longer wish to receive promotional materials you may opt-out at any time from receiving these communications or change your account settings. This will remove you from marketing lists.

CHILDREN

We do not intentionally collect personal information about children. If you are providing personal information for an individual of less than 13 years of age, you are providing us with your affirmative parental consent as the legal parent or guardian to collect, use and process the information of the child, in accordance with this Privacy Policy.

SHARING PERSONAL INFORMATION

We may share your personal information with third parties under the following circumstances:

Infinity Digital art Museum Subsidiaries

We may share the personal information collected by any of our subsidiaries with our other subsidiaries for the purposes listed above.

Our Service Providers

We work with carefully selected service providers that carry out certain functions on our behalf. These include, for example, Network International LLC that processes our customers' online payments on our behalf and other companies that help us with technology services, storing and combining data and delivering orders. We only share personal information that enables our service providers to provide their services.

Some of the service providers we work with operate online media channels, and they place relevant online advertising for our Services, as well as those of our suppliers, on those online media channels on our behalf. For example, you may see an advert for our Services when you use a particular social media site.

SHARING PERSONAL INFORMATION WITH OTHER ORGANIZATIONS

We may share your personal information in the following circumstances:

• If it is required by an applicable law or a public authority; if we need to share personal information in order to establish, exercise or defend our legal rights (this includes providing personal information to others for the purposes of preventing fraud and reducing credit risk);
• To an organisation we sell or transfer (or enter into negotiations to sell or transfer) any of our businesses or any of our rights or obligations under any agreement, we may have with you too. If the transfer or sale goes ahead, the organization receiving your personal information can use your personal information in the same way as us;
• From time to time, where we run a competition or events with other organisations, we may share relevant personal information you submit to us in relation to the competition or event;
• To our affiliated companies or any other successors in title to our business;
• For education or training purposes of our members of staff; or

• To anyone to whom we transfer or may transfer our rights and duties under our agreement with you.

TRANSFER OF YOUR PERSONAL INFORMATION OUTSIDE THE UNITED ARAB EMIRATES

Your personal information may be transferred to, stored, and processed in a country that is not regarded as ensuring an adequate level of protection for personal information under European Union law or under the laws of your country of residence or the laws of the United Arab Emirates.
We have put in place appropriate safeguards in accordance with applicable legal requirements to ensure that your data is adequately protected, including specific contractual commitments in the agreements with our service providers.

We require all third parties with whom we share your personal information to respect the security of your personal information and to treat it in accordance with all applicable laws. We do not allow our service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.

In the event that your personal information is transferred to a foreign jurisdiction, it may be subject to the laws of that jurisdiction and we may be required to disclose it to the courts, law enforcement or governmental authorities in those jurisdictions but we will only do so where required by applicable laws.

HOW WE PROTECT YOUR PERSONAL INFORMATION

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

However, it is important to note that no internet-based site can be 100% secure and we cannot be held responsible for unauthorized or unintended access that is beyond our control.

SOCIAL MEDIA

We operate channels, pages and accounts on some social media sites to inform, assist and engage with customers. We monitor and record comments and posts made on these channels about us so that we can improve our Services.

InfinityArt is not responsible for any information posted on those sites other than information we have posted ourselves. We do not endorse the social media sites themselves or any information posted on them by third parties.

DATA RETENTION

We will only retain your personal information for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements or to enforce our agreements. We may retain your personal information for a longer period:

• To keep you up to date with our marketing information (or until you withdraw your consent to receive our marketing communications); and
• To manage a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

In some circumstances, we will anonymise and/or aggregate your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

AGGREGATE DATA, DATA ANALYTICS AND SOCIAL MEDIA FUNCTIONALITY

We may aggregate personal information and remove any identifying elements in order to analyze patterns and improve our marketing and promotional efforts, to improve our content and product offerings, and we may appoint third parties to do this on our behalf, as set out above.

We gather certain usage information like the number and frequency of visitors to our website.

This information may include which webpage you just came from, which webpage you next go to, what browser you are using, your device and your IP address. We only use such data in the aggregate. This collective data helps us to determine how much our customers use parts of our platforms, and do research on our users’ demographics, interests, and behaviour to better understand and serve you. If you use buttons on our website linked to social media or similar sites (for example “Like” and/or “Share” buttons), content from our website may be sent back to that other website or service and, depending on your privacy settings, may be privately or publicly visible (for example to friends, followers, or generally to anyone who has access to your profile page).

YOUR RIGHTS

You have the right to see or access the personal information we hold about you. To make such a request, please email us at contact@infinitylumieres.com

In addition, you have certain rights regarding your personal information, subject to local law. These include the following rights to:

• Access the personal information we hold about you;
• Rectify your personal information;
• Erase your personal information ("right to be forgotten")
• Restrict our use of your personal information;
• Object to our use of your personal information (for direct marketing);
• Withdraw any consents you have provided for our use of your personal information;
• Request the transmission of your personal information to a third party ("right to data portability"); and
• Lodge a complaint with your local data protection authority.

If you have any concerns relating to our compliance with applicable data protection laws or this Privacy Policy, including the exercise of your rights set out above, please send us an email atcontact@infinitylumieres.comand we will attempt to resolve any issues as rapidly as possible.

If you are concerned that any of the information we hold about you is incorrect, or out of date, please write to the email address above to report your concerns and we will take appropriate steps to rectify our records.

Please note that we may require additional information from you in order to deal with your requests.

CHANGES TO THIS PRIVACY POLICY

We update this Privacy Policy when from time to time and place updates on our platforms. If we are going to use your personal information in a manner different from that stated at the time of collection, we will notify you. All changes will become effective when posted unless indicated otherwise. Please review this Privacy Policy periodically for changes.

LINKS

Our Websites may contain links to other websites operated by other organizations that have their own privacy policies. Please make sure you read their terms and conditions and privacy policy carefully before providing any personal information on a website as we do not accept any responsibility or liability for websites of other organizations.

GOVERNING LAW AND DISPUTE RESOLUTION

This Privacy Policy is governed by the laws of the United Arab Emirates. Any disputes arising thereof, or connected thereto shall be settled by the Dubai courts between InfinityArt and you.

Last updated: Dec, 12, 2020