Blogs

On the occasion of Vincent Van Gogh's birthday, March 30th, Infinity des Lumières introduced a special creation dedicated to the master artist, designed exclusively for our Contemporary Room, by the renowned digital art studio OUCHHH.

 

This innovative show was created using Artificial Intelligence and GAN algorithms, which scanned Van Gogh's vast opus of more than 900 oil paintings and 1,100 sketches, in order to develop brush strokes, consisting of 12 billion particles, and to generate the feeling of walking inside the paintings.

 

It took more than 500 hours to produce 4.5 minutes - of pure magic!

By combining the data painting technique and the color palette, Van Gogh's unique works are brought to life in an absolutely new and unique way!

 

You can view this innovative creation in our Contemporary Room, alongside the mesmerizing Verse exhibition, and you can also see a fascinating sneak peak of it, a uniquely enticing trailer on our facade - the largest digital facade in The Dubai Mall, with 379 screens spread across 200 m2. At Infinity des Lumières we believe in blurring the boundaries and separations between inside and outside, between what is museum space and what isn't. That's why our facade always represents a unique window into our world - a world that is open and accessible for everyone, a window that invites you to explore, to discover, to freely experience the future of art!

 

Infinity des Lumières will soon be launching its special summer program, in an exclusive collaboration with Ouchhh, so stay tuned for the big reveal soon!

 

SPOTLIGHT: OUCHHH

Ouchhh is an award-winning global creative new media studio, a cutting-edge innovator in the creative field, combining art and science technology for 10 years. The studio is a pioneer of data paintings and sculptures - a mind-driven approach to discovering new technological models to reflect futuristic perspectives arising from the variety of contexts and experiences that are at the root of art, science and technology.

 

Ouchhh unites engineers, academics, creative coders, designers, media artists, motion graphic designers, and other talented individuals from a variety of fields in a shared vision that knowledge can create an epic public experience. A multidisciplinary creative hub, Ouchhh is focused on interactive new media platforms, data paintings, artificial intelligence, data-driven sculptures, kinetic public arts, immersive experiences, A/V architectural facade performances.

 

The studio and its diverse team starts from asking questions, being curious, wanting to examine and discover the intersection of multidimensional worlds as a hybrid environment that redefines the future of art. Ouchhh's main goal is not just to create an iconic landmark but also to create inspirational data-driven public art that creates a sense of marvel and wonder, for everyone who experiences its awe-inspiring arts.

 

For centuries, persistent advances in technology continued to boost the development of art forms, including painting, sculpture, music, photography. Science and scientific ideas have long inspired and enabled innovative and incredible art and artists, from Leonardo Da Vinci to Picasso, Dali and Samuel Morse. Ouchhh finds their greatest inspiration in such iconic masters. As great artists have always done, Ouchhh Studio seeks to push boundaries, creating extraordinary innovative artwork, through possibilities that arise out of science and technology. As such, their work is a unique fusion of art and science, which through its very form engages audiences in the freedom of creative opportunity.

 

In the past 10 years Ouchhh has been prolific in creating more than 50 public art projects, in almost every continent, in many diverse cities, including Tokyo, New York, LA, Mexico, Seattle, Chicago, Miami, Abu Dhabi, Milano, Paris, Melbourne, Shanghai, Beijing, Washington DC, Montreal, São Paulo, Seoul, Rome, Moscow, Prague, Brussels, Hong Kong, Jakarta, Scotland, Singapore, Las Vegas, London, Barcelona, Berlin, and many others.

They have participated in numerous festivals and collaborated with a number of renowned institutions, including NASA, CERN, Ars Electronica, Google, Signal, iMapp, Mutek, Melbourne Light Festival, Singapore Art and Science Museum, Frost Miami Science Museum, SAT Société des arts technologiques  Montreal, Canada National Space Center UK, American Indian Arts, Atelier Des Lumiere, LLUM Light Festival Barcelona and many more.

 

Their works have received numerous accolades and awards in the international arena, including the Reddot design Best of the Best Awards, German Design Award, Iconic Best of the Best Award, MUSE Awards (USA) 10th Annual IDA Awards (The International Design Awards) LA, Asia Design Award (Seoul) and ADC Awards (The Art Directors Club) NY, CODAwards, AVIXA Awards (Las Vegas) and many others.